Diet Cherry Coke

The first time Diet Coke Cherry came onto the scene was in 1986. The stakes were high, and the hair was higher. It was beloved for over 30 years, then discontinued. Now, it’s coming back, bringing a whole new generation a taste of the past.

Social Tease:

Sounds Like a Comeback

A series of ASMR teasers on social platforms will tease the unmistakable sound and look of Diet Cherry Coke.

Activations

Diet Coke Cherry will partner with Bryant Park to feature screenings that bring iconic ‘80s movies back to the big screen.

Ready Player Cherry?

While waiting for your concessions, you can get a taste of arcade fever, with the Diet Coke own retro console game.

Players who want to play more can download these games on their phones and play on the go.

CW: Sun Yie

AD: Ashley Myles & Dev Patel

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