Diet Cherry Coke
The first time Diet Coke Cherry came onto the scene was in 1986. The stakes were high, and the hair was higher. It was beloved for over 30 years, then discontinued. Now, it’s coming back, bringing a whole new generation a taste of the past.
Insight
Nostalgia makes us long for eras we’ve never lived through.
Idea
Diet Coke Cherry will give new generations a taste of the past, bringing in its iconic flavor into the present.
Social Tease:
Sounds Like a Comeback
A series of ASMR teasers on social platforms will tease the unmistakable sound and look of Diet Cherry Coke.
Activations
Ready Player Cherry?
