Millennials didn’t kill their own spontaneity on purpose. They just kept choosing the routine over it, one small decision at a time, until the routine started winning without a fight.
Staying interesting for a generation that pioneered being seen was never the hard part. Finding the moment for it, in a new culture of minimalism and self-consciousness, is the new challenge.
In a culture that sanitized itself down to neutral, being interesting stopped feeling worth the risk. Murder Man doesn’t have that problem. He shows up exactly where the routine ends, and makes sure you do, too.
CW: Forrest Mesina
AD: Ashley Myles & Nina Paterakis